• Product
  • Our why
  • About us
  • Contact

About us

A circular world fueled by data.

Circular economy will never happen before people and companies have a reason to take part in it.

Carrot was founded with the goal of solving this. Our software collects data that can be used to motivate and incentivise people and companies to reduce waste, improve recycling, and take part in the circular economy.


Established in Bergen in 2017, Carrot was founded as a joint venture between New & Company and award-winning public waste management company BIR.

In 2021, the company received backing from growth fund Norselab.

Carrot is previously known as WasteIQ.

Team Carrot

Tore Totland

CEO & Co-founder

+47 952 61 238


Jon Erik Medhus

Head of Growth

+47 482 24 830


Nina Volstad

Head of Product and Experience

+47 982 19 484


Sivert André Belsby

Customer Success Manager

+47 958 23 976


Rolf Petter Hernæs

Head of Business Development

+47 934 20 545


Camilla Kamberg

Head of Product


Elisa Salemink

Customer Success Manager

+47 966 68 886


Nicoleta Iliuha

Software Engineer

Elisa Salemink

Customer Success Manager

+47 966 68 886


Simen Flatby

Software Engineer

Jarle Fosen

Lead Core Developer

Thomas Sunde Nielsen

Lead Frontend Engineer

Torbjørn Vatn

Software Engineer

Hanna Khonskaya

Software Engineer

Linh Nguyen

UX/UI Designer

Carrot is circularity in practice

Camilla Kamberg, our Head of Product, explains how our software enables circularity by collecting and making data about waste available.

Open positions

Want to be part of solving the world’s waste problem?

We are continuously on the lookout for motivated and skilled people.

Apply here

Stay in the loop with our newsletter.

We won’t spam you.

By subscribing to our newsletter, you accept our Privacy Policy.


  • Real estate
  • Municipal waste management
  • Use cases
  • Blog