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About us

A circular world fueled by data.

Circular economy will never happen before people and companies have a reason to take part in it.

Carrot was founded with the goal of solving this. Our software collects data that can be used to motivate and incentivise people and companies to reduce waste, improve recycling, and take part in the circular economy.


Established in Bergen in 2017, Carrot was founded as a joint venture between New & Company and award-winning public waste management company BIR.

In 2021, the company received backing from growth fund Norselab.

Carrot is previously known as WasteIQ.

Team Carrot

Tore Totland

CEO & Co-founder

+47 952 61 238


Tine Charlotte Holm

Head of Operations

+47 993 48 877


Camilla Kamberg

Head of Product

+47 915 11 998


Nina Volstad

Head of User Experience & Design

+47 982 19 484


Jon Erik Medhus

Head of Growth

+47 482 24 830


Sivert André Belsby

Customer Success Manager

+47 958 23 976


Elisa Salemink

Customer Success Manager

+47 966 68 886


Mari Larsen Sæther

Business Developer

+47 966 25 555


Magnus Myrmo Osberg

Software Engineer

Simen Flatby

Software Engineer

Torbjørn Vatn

Software Engineer

Thomas Sunde Nielsen

Lead Frontend Engineer

Rolf Petter Hernæs

Head of Business Development

+47 934 20 545

Jarle Fosen

Lead Core Developer

Carrot is circularity in practice

Camilla Kamberg, our Head of Product, explains how our software enables circularity by collecting and making data about waste available.

Open positions

Want to be part of solving the world’s waste problem?

We are continuously on the lookout for motivated and skilled people.

Apply here

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