A circular world fueled by data.
Circular economy will never happen before people and companies have a reason to take part in it.
Carrot was founded with the goal of solving this. Our software collects data that can be used to motivate and incentivise people and companies to reduce waste, improve recycling, and take part in the circular economy.
Established in Bergen in 2017, Carrot was founded as a joint venture between New & Company and award-winning public waste management company BIR.
In 2021, the company received backing from growth fund Norselab.
Carrot is previously known as WasteIQ.
Lead Core Developer
Magnus Myrmo Osberg
Thomas Sunde Nielsen
Lead Frontend Engineer
Philip Hall Andersen
Carrot is circularity in practice
Camilla Kamberg, our Head of Product, explains how our software enables circularity by collecting and making data about waste available.