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Our Why

We have a waste problem

Globally, we produce more than 2 billion tons of waste each year.

Even if most materials may be recycled, reused, or repurposed, only 8,6%* of the materials we consume return to the cycle.

*According to the 2020 Circularity Gap Report.

The core of the problem is that we lack data on the waste we throw in the bin. It’s a black hole.

And even when people make an effort to sort their trash, they keep wondering whether their efforts make a difference.

The potato peel or plastic container you carefully sort in your kitchen, or the cardboard you keep separate in your workplace, may seem like a drop in the ocean.

But they’re not.

Collectively our actions can solve the world’s waste problem.

At Carrot, we want to show people, companies, and industries that their efforts count. That almost everything we throw away can regain value as a new resource by taking better care of it.

Capturing data about waste allows us to extend the life of materials and change our perception of its value.

By rewarding people for what they return, we want to create a world of circular materials.

Let’s use data to close the circularity loop together. Let’s eliminate the world’s waste problem.

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